File 024: George Patterson, 1960-1970

MLMSS 9894/Box 443

file

1960-1970

9597575

Memo January 1960 about ATN ads for Sydney Morning Herald and Pix.
Correspondence, February 1960, about a special Pix promotion.
Correspondence February 1960 about an Anderson Analysis survey used by the Telegraph to give incorrect information about Circulation to agencies.
Copy of an ad from the Brisbane Telegraph for its classified columns, March 1960.
Letter, March 1960, setting out the New Zealand newspapers in which ads for Pix would be placed.
Correspondence, March 1960, about continued advertising for Sydney Morning Herald, circulation and classifieds and Sun-Herald and Pix.
Most of the correspondence during 1960 was about advertising spots as well as the cost.
Letter from J. O. Fairfax, May 1960, agreeing to show George Pattersons, the Fairfax art collection in case they found a painting suitable for their calendar.
Letter from Geo Patterson February 1961, about a complaint received from the Chemists' Guild about non-insertion of their colour Supplement in the Sun-Herald. Attached is a memo of explanation from the Sales Manager about what happens with supplements for the country editions of the Sun-Herald.
Letter from Mr Cousins, February 1962, requesting that W. D. and H. O. Wills be given the opportunity to use the first ROP colour ad in the Company's three metropolitan newspapers.
Letter to George Patterson, April 1962, refusing their request that One of the company's journalists be made available to Write material for Action, the journal of the Australia Red Cross.
Memo from J. Glascott, to Mr Brereton, news editor, May 1962 saying negotiations for the purchase of the Bulletin building in George St. by George Pattersons were still proceeding and asked that we give no publicity to the proposed sale.
Letter from Patterson's enclosing copy of a letter from Consolidated Press about new inks they would be using in Women's Weekly. April. 1963
Letter from Patterson's, March 1964, enclosing copy of a notice about the merger of their interests in New York With Ted Bates and Company.
Letter from Patterson's, March 1964, about the restriction of their advertising campaign by the Bowater Paper Company.
Letter setting out details of the new publication, The Australian, May 1964.
Placement of Ads for Pix, January 1965.
Letter, March 1965, enclosing a survey of Melbourne's new television ATV-O and making comparisons with the other two channels.
Letter to George Patterson, September 1965, returning a copy of an article by Dr James Theodore McCullough of the College of General Practitioners which Mr Patterson had forwarded in the hopes it could be used as a leader page article.
Copy of Radio Scripts, November 1965.
Letter from Patterson's, February 1966, about the new advertising campaign for the Sydney Morning Herald.
Memo from the company treasurer, May 1966, listing the service fees for the past six months to George Patterson and McCann Erickson.
Proposal for a Sydney Morning Herald Survey, May 1966.
Analysis from George Patterson of the costs of TV Advertising for the ten year period 1956-1966.

Preliminary findings of a study of attitudes to Sydney's evening papers. December 1966-January 1967.
Notes from a meeting called to discuss, in the broadest possible sense, the shortcomings of the Sydney Morning Herald as a morning newspaper in the Sydney metropolitan area, April 1967.
Estimated costs of the TV Campaign for the Sydney Morning Herald, May 1967.
List of topics submitted by George Patterson's for articles in the Sydney Morning Herald and a memo from the editor about his thoughts on them, June 1967.
Copy of letter from Mr Farnsworth of Patterson's to the Premier, Mr. Askin, regarding correspondence about Vaucluse House, September 1967.
Letter from Patterson's, April 1968, enclosing a report on the television industry in Australia prepared by them.
Cost estimate for the Sydney Morning Herald Australia. Unlimited Supplement, July 1968 and some advertising for Pix and the Sun.
Copy of letter from George Patterson to the company's marketing promotions manager on space bookings which had been overlooked, July 1968.
Report for "Operation Dealine 1.00 PM Friday" for the Herald classifieds, July 1968.
Cost of advertising Sydney Morning Herald feature "Thirteen Days" the Cuban Crisis, October 1968.
Copy of an article from the New York Times, November 10, 1968. Cable TV: A Pandora's Box in the Living Room?
Photostat copy of the newspaper cutting announcing the death of Mr George Patterson, December 1968.
Letter from the agency, January 1969 enclosing a copy of their book "Print Media". (book not in file).
Letter from the Agency 1969, February, about Daily Telegraph advertising for their Positions Vacant.
Letter, March 1969, enclosing a copy of the agency's February 1969 Television Report.
Letter from the agency, May 1969, about a pre-print for Goodyear Tyre company.
Letter from the Chief Advertising Manager to the agency about ads for the group's publications in the trade press. August 1969.
Correspondence January-February 1970 about a mix-up with commercials on ATN for the company's newspapers.
Costing of radio advertising for the Sun-Herald of March 15, 1970.
Copy of campaign for the Sydney Morning Herald Sporting Section, May 1970.
Correspondence between the company and the agency following an error in one of the advertisements. The letter from the company's promotions manager, set out the rulings to be carried out before any ad goes into production. June 1970.

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Original Fairfax number - 200.12/06