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1009679
  • Title
    Collection 2: Anne Coombs papers relating to her book Adland, 1986-1991
  • Call number
    MLMSS 10145
  • Level of description
    sub-fonds
  • Date

    1986-1991
  • Type of material
  • Reference code
    1009679
  • Physical Description
    0.32 metres of textual material (2 boxes)
  • ADMINISTRATIVE/ BIOGRAPHICAL HISTORY

    The Mojo agency was founded in 1975 and soon became the largest locally owned advertising agency in the country. In 1986 it merged with another prominent Australian owned agency, Monahan Dayman Adams, to form Mojo MDA. Anne Coombs spent 10 months with Mojo MDA in 1987 researching Adland.
  • Scope and Content
    Papers relating to Coombs' book Adland: a True Story of Corporate Drama (1990), a non-fiction account of the merger of two of Australia’s premier advertising agencies, Mojo and Monahan Dayman Adams. The collection includes individual files on main characters with transcripts of interviews, the author's annotated journal, drafts of the manuscript and correspondence.

    BOX 1
    Folders (7) of papers being handwritten and typescript notes relating to book planning; drafts of chapters 1-5 with manuscript annotations; correspondence; book structure; material relating to main characters Phillip Adams, Don Morris, Alan Morris, Allan Johnston, and Bruce Potter; author's journal, 1987; newspaper and magazine clippings; ca. 1986-1988

    BOX 2
    Folders (7) of papers being various annotated drafts of the manuscript; a copy of the original manuscript; advertising quotes; correspondence with Monahan Dayman Adams; 1986-1991
  • Language
  • Copying Conditions
    In copyright:
    Copyright holder:: This collection has multiple copyright holders
    Rights and Restrictions Information:: No reproduction without prior written approval of copyright holder
    Please acknowledge:: Mitchell Library, State Library of New South Wales and Courtesy copyright holder
  • Subject

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