Weston Advertising Company Pty. Ltd. records, ca. 1905 - ca. 1983

MLMSS 8642/Box 1
MLMSS 8642/Boxes 2X-3X

fonds

ca. 1905 - ca. 1983

Textual Records, Graphic Materials, Clippings, Ephemera, Photographs

413425

1.05 metres of textual material (1 box, 2 outsize boxes)

Weston Advertising Pty. Ltd., established in Sydney in 1901 by renowned commercial artist Harry J. Weston as probably Australia’s first ‘creative boutique’ advertising agency. Harry Weston was joined by Claude Willmot, obtaining an office in Phoenix Chambers, 160 Pitt Street. From here, Claude edited and published ‘The Theatre’, a monthly journal. Lionel Norton, a brewer from London, bought into the business and William (Billy) Oliver Richards joined the group in 1903, eventually buying out the partners and becoming sole owner in 1905. Harry J. Weston joined Hollander and Govett and the Sydney Bulletin, designing many significant World War I posters and billboards on prominent display around Sydney and seems to have played no further part in the company that bears his name. The company, under Billy Richards' management, gained new commissions and boasted contracts with many famous brands including Ardath Tobacco, Berger Paints, His Masters Voice, Leyland Motors, McWilliam’s Wines, Paramount Pictures, Royal Agriculture Society of NSW, Studebaker Corporation and Wolsley Motors. Weston advertisements were published in most major Sydney journals, magazines and newspapers. In 1979 the company merged with the Schofield Serbon Baker agency and moved to North Sydney. In 1983 the company was still in business, a member of the Fortune Communications Group.

Reference:
Compiled from the collection

Weston Advertising Pty. Ltd. papers, ca. 1905 – ca. 1983, including newsletters, newspaper cuttings, photographs, and advertising material.

BOX 1
A history of the Weston Company 1901 – 1980, ‘Good Company’ newsletter published by The Weston Company, 1956 – 1959, promotional booklets, ca. 1973 – 1983, newspaper clippings.

BOX 2X
Scrapbook containing examples of advertising produced by Weston Advertising, ca. 1925 – ca. 1979

BOX 3X
Scrapbook containing examples of advertising produced by Weston Advertising, ca. 1961 – ca. 1965

Copyright status:: In copyright
Please acknowledge:: Mitchell Library, State Library of New South Wales

Information upgraded as part of the Manuscripts Unprocessed eRecords Project 2012-2013