Item 02: Althouse & Geiger album of illustrated promotional material, black & white photographs of company work and original artwork, ca. 1920-1960

PXE 1514/Box 1
SLIDES 304

item

ca. 1920-1960

Graphic Materials, Photographs, Drawings

1184364

1 album (photographic prints and drawings) - 30 x 39.5 cm
1 transparency - colour - 35 mm

Leatherette photograph album [70 pages], bound in interscrew binder.
Includes Althouse & Geiger illustrated promotional material, black & white photographs (by various photographers) of company work and original artwork.

Inside front cover. Althouse & Geiger, graphic print of original signage
Colour photograph

p.1 Hudson motorcar billboard, Oxford St, Paddington / EB Studio
Black & white photograph

p.2 Berger/s Paints and Varnishes billboard, Oxford St, Paddington / EB Studio
Black & white photograph

p.4 Hudson motorcar billboard, Oxford St, Paddington / Milton Kent
Black & white photograph

p.5 Essex motorcar billboard, Oxford St, Paddington / EB Studio
Black & white photograph

p.7 Taubmans Service Paint billboard, Oxford St, Paddington / EB Studio
Black & white photograph

p.8 Road Safety Council, signage, 1949 / Dept of Railways
Black & white photograph

p.9 C.O.R. British Motor Spirit, Grace Bros Car Laundry, Parramatta Rd, Glebe, n.d., / Redmond Woolley Studios
Black & white photograph

p.11 Hoyts Plaza cinema, building scale signage and detail (2 items), George St, 17 April 1930 / EB Studio
Black & white photograph

p.13 Althouse & Geiger, billboard, Oxford St, Paddington / EB Studio
Black & white photograph

p.15 Goodyear, Dunlop tyre sign designs for iron

p.17 Perdriau, Goodyear tyre designs for iron

p.19 Perdriau, Goodyear tyre designs for iron

p.20 Grace Bros, In-store showcards (sign writing). ex. “Compare”, “Easter Frocks” etc,
Gouache

p.21 Felt banners, In-store showcard, designs for (lifesaving)
Gouache

p.22 Anthony Horderns and Sons, In-store showcards (sign-writing)
Gouache

p.24 In-store showcards (sign-writing), lino, fashion, furnishings, client not identified
Gouache

p.25 Portrait
Colour halftone of original portrait artwork

p.26 Portrait artwork, original
Gouache

p.28 Billboard, “The Hucksters”, film (1947), location unknown, “Consolidated…” on bldg in b/g / by Phil Ward)
Black & white photograph

p.29 Royal Easter Show, main arena, Grand Parade
Black & white photograph

p.30 Royal Easter Show, main arena display board showing schedule for the day / Hall & Co.
Black & white photograph

p.32 Royal Easter Show, main arena display board showing schedule for the day / Hall & Co.
Black & white photograph

p.33 Royal Easter Show, main arena display board showing schedule for the day illuminated at night / Hall & Co.
Black & white photograph

p.34 Royal Easter Show, main arena display board showing schedule for the day illuminated at night / Hall & Co.
Black & white photograph

p.36. Signwriter at work, promoting Leda Holdings lease signage
Colour photograph reproduced from 35 mm colour transparency
Transparency located at SLIDES 304

pp.37-38 Loose items
Room containing racks of drying show ribbons for Albury Sheep Show, Murrumbidgee / P & A Association and others
3 black & white photographs

Two items labelled on rear “Exhibit 14, 15, Mason V Althouse, Central Police Court 20/6/49
Unidentified machine part
Black & white photograph

pp.39-40 Loose items
Royal Copenhagen flatware in stainless steel mounted on richly grained timber pyramid and base display
Black & white photograph

Display stand of Swiftsure Hot Water systems at a trade display (Royal Easter Show?) and EEQ electric clock display
Black & white photograph

pp.41-42 Loose items
Photographs of original artwork showing display stand Anthony Hordern showcard / posters, Anthony Hordern in-store milk bar, catering, Tudor Room and Main Restaurant
4 black & white photographs

pp.43-44 Loose items
GALA washing machine promotion of advertising, incl. TV, print and advertising material held by showgirls in chorus line costume
Black & white photograph

Sign-writing examples promoting Judith Arden Cosmetics and Eliza Tinsley applied to motorcars
2 colour prints

pp.45-46 Loose item
Cleopatra outdoor mural, cinema release, photograph shows Mayfair cinema, over-awning mural of Elizabeth Taylor as Cleopatra, crowds leaving cinema. Film released in 1963 / Studio Commercial, 772 George St
Black & white photograph

pp.47-48 Loose items
Cumberland County Council, County Planning Exhibition, 1948 / R.M. Phillips
Photograph of detail exhibition held in Sydney Town Hall, 1948
Black & white photograph

Australian Olympic Team sponsorship banner
Black & white photograph

pp.49-50 Page blank

pp.51-52 Loose items
Metro Twin drive-in (directional signage)
Black and white photograph

Philips billboard over escalators at Transport House, Sydney / photograph by Ron Golding, Winton Irving Pty Ltd
Black and white photograph

pp.53-54 Loose items
AMOCO petrol station and tank farm est. ca.1960, logo and signage of AMOCO on station and tank
4 black & white photographs

pp.55-56 Loose items
Burnie Board trade displays, signage, display unit, lighting.
One photograph shows display installed, resembles Royal Easter Show programme
2 black & white photographs

pp.57-58 Brunton Australian Flour Mills (Sydney?) / by Elton Ward
Showing mill and silo complex from two sides
2 black & white photographs

p.59 Southeast Queensland District, agricultural display, location unknown, n.d.,
Black & white photograph

p.61 Sydney Coastal Radio Station, Overseas Telecommunications Commission, Showing signage and building complex
Black & white photograph

p.62 Associated Pulp and Paper Mills Ltd, trade display, Royal Easter Show programme (?)
Black & white photograph

p.63 Northern Queensland District, agricultural display
Location unknown, n.d.
Black & white photograph

p.64 “Bob Martins Preparations for Dogs”, point of purchase display incl. signage, packaging and merchandise, informational display of ten unidentified panels on pedestals in a carpeted interior
2 black & white photographs

p.66 Loose item
George St, looking south, Queen Victoria Building in distance, showing building signage, Sydney 1921
Enlargement of original photograph, dated on reverse
Black & white photograph



p.67-68 Blank pages

p.69-70 Blank pages

Access via appointment - Applies only to SLIDES 304

Copyright restrictions may apply: This collection has multiple rights owners
Rights and Restrictions Information:: Photographs in this collection created before 1955 are all out of copyright. Photographs created after 1955 are in copyright for the life of creator plus 70 years.
Please acknowledge:: Mitchell Library, State Library of New South Wales and Courtesy copyright holder

Collection listed and described by Dr Michael Bogle, 2014